Integrated web strategies and e-Business systems
ARTPOOL offers you web solutions that bring your product and customer communication to a new level.
Our offer ranges from modern designed websites with campaign related landing pages,
e-Newsletter service, digital brochures and catalogues to a custom-made Web App.
With target-oriented programming we realise your challenges.
UI/UX-Design
Pick up visitors to your website where they are looking for information and guide them
to the relevant web offers in a targeted manner. With the ARTPOOL Guided Selling philosophy you can keep the customer
customers on your website from initial contact to qualified lead generation. Campaign-related
landing pages trigger visitors and motivate them to take action.
Front-end and back-end development
Web Apps
Complex, scalable web applications based on modern web technologies and frameworks
Technologies
- Ajax Navigation
- Service Workers
- HTTP/2 Server Push
- CDN (Cloudflare, MaxCDN, etc.)
Frameworks
The development is based on our existing ARTPOOL Web Framework (AWF) or on a traditional CMS like Typo3, Wordpress or Contao.
System administration
We are happy to handle the installation and administration of your web server and the underlying infrastructure. This includes among others:
- Installation of the web server (Nginx, Apache)
- Databases (MySQL, Redis, etc.) opt. with a GUI (phpmyadmin)
- User management
- Version-control system (Git)
Individual development
Programming for new and existing applications
Front-end
- HTML, JavaScript
- jQuery
- CSS, LessCSS
- Bootstrap
Back-end
PHP
- Object-oriented and typed approach
- Routing with Klein.php
- Individual preprocessors and code generation
Java
- Object-oriented back-end development with Spring Framework (event-driven, dependency injection, multi-threaded)
- Network development with Netty and RakNet
- Persistence with LevelDB, SQL (HikariCP, Spring), JSON (Guava), XML, etc.
- Procedural content generation with gradient noise
Automatic generation of new customer contacts
With our web solutions and attractive content you can attract new customers and increase the chances of turning prospective customers into business partners. ARTPOOL offers the necessary tools for lead generation.
Win new customers with attractive touchpoints
Mobile devices have become an integral part of everyday life. They are increasingly the decisive
Touchpoint of
the Customer Journey. The ARTPOOL apps increase the efficiency of your marketing and support your
sales activities. Depending on the particular use case, we create your application as a progressive web app
or as a cloud-based app.
Configurator app:
The tool for
qualified customer enquiries
The individually programmed ARTPOOL product configurator makes the
selection and composition of product components easier for customers and interested parties. With
only a few clicks they create a
qualified product or service request - on the PC or on mobile devices. Furthermore your
sales department can offer the customer a qualified solution more quickly and automate or save many
work processes in the offer phase.
Greater efficiency for the distribution with interactive presentations
With the individually designed ARTPOOL Sales App you can provide your sales team with presentations, charts, graphics and other documents available on the smartphone and tablet - offline and online via the Cloud over a secure and encrypted connection. Your sales department can access, share, comment and synchronize the required sales documents, folders, calendar entries and contacts via the Cloud.
Marketing Automation: Manage digital campaigns successfully
Digital communication makes your campaign management clear and easy:
The system registers how the anonymous users behave and showcases
which options your target customers prefer. On the basis of a meaningful reporting
you
will manage your marketing successfully. You measure your Key Performance Indicators (KPIs), analyse the
Return on
Investment (ROI), learn more about details such as the click behaviour and content desires of your
target customers.
ARTPOOL advises you on all questions concerning your "Marketing Automation System". Recognise what your target group is interested in and present your messages in a variety of ways through successive, coordinated and interlinked multi-channel marketing.
ARTPOOL advises you on all questions concerning your "Marketing Automation System". Recognise what your target group is interested in and present your messages in a variety of ways through successive, coordinated and interlinked multi-channel marketing.
Your benefits
- Target-oriented programming (ARTPOOL Web Framework, CMS Typo3 or Wordpress)
- Automatic generation of new customer connections
- e-Brochures and e-Catalogues, which are also available for mobile devices
- Individual product configurators optimise the offering phase through qualified product and service enquiries
- Sales App: higher efficiency for sales with interactive presentations
- Marketing Automation System for campaign management and reporting
Use our initial consultation with cost estimation.
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